Two Ways to Monetize Discord
When it comes to making money from Discord, you have two main options: one-time paid roles or recurring subscriptions. Both work, but they're very different.
Paid Roles (One-Time)
Members pay once and get permanent access (or access until they leave). Like buying a membership that doesn't expire.
- Pros: Simple, predictable, lower commitment for members
- Cons: You need constant new signups to maintain revenue
- Best for: Communities with high turnover, one-time courses
Subscriptions (Recurring)
Members pay monthly/yearly and get access as long as they keep paying. Like Netflix for your community.
- Pros: Predictable recurring revenue, members stay longer
- Cons: Members can cancel, requires ongoing value
- Best for: Ongoing communities, courses, services
Revenue Comparison
| Model | $10 one-time | $10/month |
|---|---|---|
| Year 1 revenue | $10 × 12 members = $120 | $10 × 12 months = $120 |
| Year 2 (no new members) | $0 | $120 (if they stay) |
| Year 2 (10% churn) | $0 | $108 |
Which Makes More Money?
In the long run, subscriptions win.
If you keep the same 10 members for a year:
- Paid roles (one-time): $100
- Subscriptions: $120 (monthly)
But subscriptions require ongoing value. You need to keep members engaged or they'll cancel.
Hybrid Approach
Many successful communities use both:
- Lifetime access: One payment, forever access (higher price)
- Monthly subscription: Lower price, ongoing access
- Annual discount: Incentivize longer commitments
Setting This Up
XOE supports both models:
- Create a one-time product for lifetime access
- Create subscription products for monthly/yearly access
- Offer both to members
Start with XOE — free to try.